Corporate Citizenship (“CC”) or Corporate Social Responsibility (“CSR”) is a form of Corporate self-regulation that is embraced and integrated into the Monte de Agrella ‘government green-flag’ economic mega trend business model. Corporate Citizenship policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and international norms. With the Monte de Agrella mega trend business model, a corporation’s implementation of Corporate Citizenship goes far beyond compliance and engages in “actions that appear to further ecological, economic, social, cultural and political good, transcends the immediate interests of the corporation and that which is required by law. Corporate Citizenship aims to embrace responsibility for corporate actions with a view of ensuring a positive impact on the environment, the economy and the Stakeholders as well as a long term range of benefits to government, corporations, consumers, employees, investors, the communities directly, and to the global community at large.
Monte de Agrella, as a modern State proposes that its integrated supra-corporations increase long term profits by operating in the spirit of Corporate Citizenship perspective. Speculative critics, by nature short-term investors, tend to question, even critique, the “lofty” and sometimes “unrealistic expectations” in Corporate Citizenship proposing that Corporate Citizenship is merely window-dressing, or an attempt to pre-empt the role of government as a watchdog over powerful multinational corporations, but the Monte de Agrella Government and its long term Sustainopreneur Stakeholders – advancing ‘business with a cause’, know better.
The Monte de Agrella business model of Corporate Citizenship is geared to aid an organization’s mission as well as a guide to actualize what the corporation stands for to its consumers and communities. It is envisaged that this business model would have a global impact. Business ethics is the part of applied ethics that examines ethical principles and moral or ethical problems that may arise in a business environment. As such, the Monte de Agrella business model supports and operates in complete harmony to ISO 26000, which is the recognized international standard for Corporate Citizenship. Public sector organizations (the United Nations for example) adhere to the triple bottom line (TBL). It is widely accepted that Corporate Citizenship adheres to similar principles, however without any formal act of legislation.
Corporate Citizenship is generally viewed as a corporation’s sense of responsibility towards the community and environment (ecological, social, cultural and economic) in which it operates. Corporations express this Corporate Citizenship (i) through their waste and pollution reduction processes, (ii) by contributing educational and social programs and (iii) by earning adequate returns on the employed resources.
Our broader definition expands from a joint focus on government and sustainopreneur stakeholders joint effort to include philanthropy and volunteering by way of the Monte de Agrella Pledge Program. In parallel, a more common approach to Corporate Citizenship is Corporate Philanthropy. This includes monetary donations and aid given to non-profit organizations and communities especially those that promote and advance sustainability. Donations are made in areas such as the arts, education, housing, health, social welfare and the environment, among others, but excluding political contributions and commercial event sponsorship.
This innovative corporate strategy is to create a culture of Shared Value, first and foremost at home for our citizens, or domestic Corporate Citizenship, based on the idea that corporate success and social welfare are interdependent. A corporation’s business needs a healthy, educated workforce, sustainable resources and an adept government to compete effectively. For society to thrive, profitable and competitive businesses must be developed and supported to create income, wealth, tax revenues and philanthropy.
All Monte de Agrella’s incorporated corporations employ benchmarking to assess their Corporate Citizenship policy, implementation and effectiveness. This benchmarking involves reviewing competitor initiatives, as well as measuring and evaluating the impact that those policies have on society and the environment, and how others perceive competitor Corporate Citizenship strategy.
The Link between Competitive Advantage and Corporate Social Responsibility provided examples of corporations that have developed deep linkages between their business strategies and Corporate Citizenship. Corporate Citizenship acknowledges trade-offs between short-term profitability and social or environmental goals, but emphasizes the opportunities for competitive advantage from building a social value proposition into corporate strategy. Corporate Citizenship may tend to give the impression that only two stakeholders are important – shareholders and consumers – but in truth, the government, the greater communities and entire planet benefit alongside too.
In competitive markets cost-benefit analysis of Corporate Citizenship initiatives can be examined using a resource-based view (RBV). Briefly, “formulation of the RBV, sustainable competitive advantage requires that resources be valuable (V), rare (R), inimitable (I) and non-substitutable (S).” A corporation introducing a Corporate Citizenship-based strategy might only sustain high returns on their investment if their Corporate Citizenship -based strategy can not be copied (I). However, should competitors imitate such a strategy it might increase overall social benefits. Firms that choose Corporate Citizenship for strategic financial gain are also acting responsibly.
“Sustainopreneurship” Sustainability, Philosophy and Underpinnings
HSH Immanuel Sovereign Prince highlights Principality Monte de Agrella’s NExT Mega Trend T & I Business Model:
Sustainable Philosophy: The concept of sustainable development has its roots in forest management as early as the 12th century. However, over the last five decades the concept has significantly broadened. Today, its time has come and there are many definitions of ‘sustainable development’, but the most widely recognized, accepted and cited definition appeared in the 1987 United Nations report released by the World Commission on Environment and Development, Our Common Future, also known as the Brundtland Report:
“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
In line with Brundtland Report, Principality Monte de Agrella’s Government and Corporate Ultra High Net‐Worth Individuals (‘Stakeholders’) define sustainability as interrelated open economic activity (where trust, integrity, imagination, competence and innovation intersect with industry – a PMDA NExT Mega Trend business model “sustainopreneurship”) that raises the bar in meeting the needs of the present (People-Principality-Performance-Prosperity-Peace) without compromising the ability of future generations to meet their own needs (People-Planet-Profit – also known as the Triple Bottom Line, TBL).
In the case of Principality Monte de Agrella, our first and final duty is to our people, our principality for posterity. Everything we, as government, do and intend to do entails accountable responsibilities towards our national community and the planet as a whole in which we educate, learn, research, develop, invest and live. As Corporate Citizens, leading by example, our focal objective is our Principality Monte de Agrella Pledge: “To offer the world a wide range of high quality, socially responsible and sustainable investment products, key to sustainability, which aim to address social, environmental and governance issues and concerns in respect to ecology, economics, politics and culture that accountably meet the needs of the present without compromising the ability of future generations to meet theirs.”
Still recognized today, The Universal Declaration on Cultural Diversity from 2001 states: “… cultural diversity is as necessary for humankind as biodiversity is for nature”; it becomes “one of the roots of development understood not simply in terms of economic growth, but also as a means to achieve a more satisfactory intellectual, emotional, moral and spiritual existence”.
We further seek to promote bilateral and multilateral relations in the areas of Travel, Diplomacy, Ethical ‐ Trade & Industry and Chambers of Commerce.
Further to Principality Monte de Agrella’s ‘supra granting initiative protocol’, part of which has and will be directed by our Ministry of Peace, our State has embraced by way of a ‘post UN‐Membership Agenda’- the granting of an annual underwritten budget in support of the His Serene Highness’s Foundation Trust. This process will be administered in line with the Seventeen UN Sustainable Development Goals with the voluntary participation of our partner nations and their aligned goals.
Socially responsible Investment (SRI)
The Monte de Agrella State is drawing up its first carbon-footprint statement for the 2015 year. This socially responsible and sustainable investment statement, a first policy of many to follow, will serve as a going forward point of reference for all reduction targets set in the short and medium term. Monte de Agrella is determining its carbon footprint for the government and all of its corporations as a whole using a method that complies with ISO 14064-1.
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